If you’re an e-commerce company or retailer with customers across the country, you know the importance of getting addresses right in real time. This helps you meet delivery expectations and improves customer satisfaction. Incorrect or incomplete addresses lead to delays and add costs to your shipping process.
UPS address validation is a service that validates and corrects shipping addresses in real-time to prevent costly delivery failures and delays. It also reduces administrative costs and provides improved customer experience. It identifies and validates all components of an address and standardizes it for mailing. It also checks for metadata and returns the best known latitude and longitude coordinates. It also uses the Coding Accuracy Support System (CASS), which is a USPS database to ensure the accuracy of software that taps into it.
While this API is a great option for businesses looking to improve delivery predictability and lower shipping costs, it’s not ideal for those looking for more comprehensive data intelligence. While it does a good job of verifying and validating addresses, it can’t catch all mistakes or provide better awareness of address characteristics. It can also be a little cumbersome to code and integrate.
Furthermore, this API only offers street level validation and can’t confirm if an address is a PO Box or a private mailbox. Its error messages are also cryptic and not easily translated into verbiage that can be passed on to the user who entered the incorrect address.
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